WHO BUYS THIS STUFF?
Our target leans towards the 25 to 35 age group, yet we believe our brand appeal extends deep into the Boomer population. Our buyer is upscale and invests heavily into their health and appearance. We expect a large portion of an audience who traditionally purchase personal care products marketed as natural and homeopathic - often paying inflated prices at specialty stores for the perceived value. In the front row of our audience sits the stylists, salons and beauty supply wholesalers who set new trends and fuel our vertical efforts. The High Society lifestyle brand appeal, along with our CBD differentiator is immediately newsworthy and relevant, making our story the biggest media buzz in town. Added to our groovy attitude, and retro-fashion aesthetic, the question is...who doesn't like The High Society?